Fréttablaðið


Read by over 200,000 people daily, Fréttablaðið is Iceland’s most widely circulated newspaper. Studio Hunter was commissioned to redesign it, working with their newsroom to create a more visual approach to journalism.

The collaboration continued when Fréttablaðið commissioned the studio to create the newspaper’s first digital product – a responsive news website that would bring the craft of the printed edition to the multitude of devices used by readers.

In collaboration with Rory Pickering and Josh Angell, the studio equipped the editorial team with a huge variety of tools and templates to help tell the big stories, as they happen.



Type by Playtype. Illustrations by Chris DeLorenzo.
Studio Hunter is the practice of editorial designer James Hunter. Drawing on his experience in publishing – and love of modernist graphic design – James knows how to tell his clients’ stories with impact. Each project is an opportunity to work collaboratively with his network of talented illustrators, photographers, web developers, writers and printers. The studio enjoys long-term collaborations with brands, businesses and institutions, offering creative direction, design services and consultancy for print and digital projects.



Studio Hunter Agency Ltd is registered in England under company number 10716349

© Studio Hunter 2021